weather means more bikes on the sidewalks and streets of Rocky
River. In anticipation of this peak biking season, Rocky River Middle School
hosted a Bicycle Safety Fair to kick off a “Bike to School Challenge” sponsored
by Century Cycles.
to 8:30 PM on Thursday, May 3, students and residents brought their bikes to
the middle school gym, where they received a free safety inspection by staff
from Century Cycles on Detroit Road. Officers from the Rocky River Police
department were on hand, too, to license bikes at no cost.
At the Rocky River Bicycle Fair:
- Professional bicycle mechanics from Century Cycles bicycle store in Rocky River provided free bicycle safety inspections and display essential bike commuting gear.
- Century Cycles and Raleigh Bicycles are teamed up to give away 20 bicycle helmets to the first 20 families who attend (limit: one helmet per family)
- University Hospitals’ Rainbow Injury Prevention Center, Safe Kids Coalition, and Why Not Wear A Helmet? were on hand to communicate the importance of wearing a bicycle helmet and will assist Century Cycles staff with helmet fittings.
- Rocky River Bike to School Challenge organizers were available to answer questions about the program. Bike Cleveland will have a booth with information about its new bicycle advocacy organization.
- The Rocky River Police Department provided free bike licenses.
- BikeCleveland hosted a booth with information about Bicycle Month - more information is available at bikecleveland.org.
The Rocky River Bicycle Safety Fair is part of the second annual Rocky River Bike To School Challenge sponsored by Century Cycleson May 7-24, 2012, which strives to inspire over 600 Rocky River Middle School students to ride their bikes to school as much as possible for three weeks, to improve their health, help the environment, and inspire the community to use a bicycle for short trips around town.
Last year, bicycling at Rocky River Middle School quadrupled during Bike To School Challenge, from an average of 49 bicyclists per day to 193 bicyclists to school per day. The students biked a total of 9,283 miles last year. They saved the environment an estimated 10,211 pounds of carbon dioxide emissions and their parents an estimated $1,679.50 in gasoline expenditures. The average round-trip to RRMS by students is 3.2 miles.
Century Cycles teams up with Rocky River Middle School to organize Bike To School Challenge, along with the support of fellow sponsors Raleigh Bicycles, Subway of Rocky River (Detroit Road), Honey Hut and Rocky River Middle School PTA.
For more information and regular updates about Rocky River Bike to School Challenge, go towww.centurycycles.com/to/bts.